We Know You.

  • Working with limited budgets that need to stretch
  • Navigating complex institutional approvals
  • Pressure to show ROI on any digital investments
  • Managing websites built by vendors who vanished
  • On a variety of platforms you inherited
  • Drowning in technical debt from quick fixes
  • Using marketing tools that won’t work together
  • Struggling with systems not built for today’s needs
  • Juggling security compliance, user experience, accessibility
  • Lacking internally technical expertise and capacity
  • Begging IT for help that never comes
  • Looking for the next agency after that last mess
  • Trying to evaluate them without any objective info
  • Hoping they won’t offshore your work without telling you
  • Needing small fixes but they only want big projects or rebuilds
  • All you really want is a flexible tech partner you can trust,
  • So you can actually focus on doing your actual job,
  • Because won’t no matter how bad your website/system/IT/budget,
  • Your boss isn’t going to lower the goals they set for you, are they?
  • You need a partner who understands your world!

Who are we?

Launch Theory, founded by Greg Stout, is the acclaimed boutique digital agency serving Higher Education and Government Agencies.

What truly sets us apart isn't just our technical expertise—it's our deep, hard-earned understanding of your world.

After years in the trenches with institutions like yours, we've developed an intimate knowledge of the unique challenges, bureaucratic hurdles, and mission-driven goals that define your daily reality and we are ready to help you achieve them on day one.

We don't just build websites, design infrastures and overhaul outdated systems; we craft digital solutions that address the specific complexities only someone who's been there could understand.

You deserve better. You deserve Launch Theory.

We Believe...

Strength In Partnerships

The most powerful working relationships transcend the typical client-vendor dynamic—they become true partnerships. This partnership philosophy guides every project we undertake. We build foundations of genuine trust, radical transparency, and authentic care throughout your journey.

Your trust isn’t something we assume—it’s something we earn daily through consistent excellence and unwavering reliability. We listen intently because our goal isn’t just to be your vendor but your trusted strategic advisor.

Together, we accomplish what neither of us could achieve alone, leveraging our combined experiences and complementary expertise.

Empathy+ Transparency

We operate with uncompromising openness, refreshing honesty, and a profound understanding of your institutional needs and perspectives. We share everything—not just the wins and successes, but also the challenges and setbacks—always explaining the strategic reasoning behind our recommendations.

We’re relentless in maintaining transparent communication about financials, project timelines, and processes, leaving nothing hidden or obscured. This transparency fosters an environment of trust and true collaboration that allows us to continually create more positive, effective working relationships.

By living these values daily, we establish the bedrock of trust that drives innovation and delivers exceptional outcomes that benefit us both.

Experience and Expertise Count

Extraordinary work can only come from the hands of truly exceptional people. At Launch Theory, we’re selective—inviting only the most talented professionals to join our entirely US-based team.

Our development and technical team possesses uncommonly deep knowledge across the technology stack, enabling us to create and implement sophisticated solutions that others simply cannot.

We never offshore our work, and you’ll personally know everyone working on your team by name—because relationships matter.

Partnerships

Launch Theory partners with industry-leading technology companies to provide cutting-edge solutions and elevate your digital capabilities. Our strategic alliances ensure your access to the best tools and expertise to stay ahead in a competitive landscape.