We Know You.
- Working with limited budgets that need to stretch
- Navigating complex institutional approvals
- Pressure to show ROI on any digital investments
- Managing websites built by vendors who vanished
- On a variety of platforms you inherited
- Drowning in technical debt from quick fixes
- Using marketing tools that won’t work together
- Struggling with systems not built for today’s needs
- Juggling security compliance, user experience, accessibility
- Lacking internally technical expertise and capacity
- Begging IT for help that never comes
- Looking for the next agency after that last mess
- Trying to evaluate them without any objective info
- Hoping they won’t offshore your work without telling you
- Needing small fixes but they only want big projects or rebuilds
- All you really want is a flexible tech partner you can trust,
- So you can actually focus on doing your actual job,
- Because won’t no matter how bad your website/system/IT/budget,
- Your boss isn’t going to lower the goals they set for you, are they?
- You need a partner who understands your world!
Who are we?

After years in the trenches with institutions like yours, we've developed an intimate knowledge of the unique challenges, bureaucratic hurdles, and mission-driven goals that define your daily reality and we are ready to help you achieve them on day one.
We don't just build websites, design infrastures and overhaul outdated systems; we craft digital solutions that address the specific complexities only someone who's been there could understand.
You deserve better. You deserve Launch Theory.
We Believe...
Strength In Partnerships
The most powerful working relationships transcend the typical client-vendor dynamic—they become true partnerships. This partnership philosophy guides every project we undertake. We build foundations of genuine trust, radical transparency, and authentic care throughout your journey.
Your trust isn’t something we assume—it’s something we earn daily through consistent excellence and unwavering reliability. We listen intently because our goal isn’t just to be your vendor but your trusted strategic advisor.
Together, we accomplish what neither of us could achieve alone, leveraging our combined experiences and complementary expertise.
Remember when “Partnership” meant something
"Founder's Insights"“ When they say “Partner”, they mean customer.
When we say “Partner”, we mean a career long relationship today, tomorrow and years into the future, we will be here whenever you need us.
Our partnerships are the inevitable by-product of how we do business. We approach every interaction with the belief we’ll still be chatting and working together years from now, because that’s what has happened.
Sometimes you’ll hear about a technology that might be helpful but you’re not sure. Sometimes you’ll just want to understand something better.
I’ve said it many times, the work we do is complex, but I promise you it is not beyond your understanding. We are happy to take time to explain to you what we’re doing, why we made the choices we have, why we didn’t make other choices, and we will do that until you truly understand whatever you want to know. That communication skill is also why we are specialists in working on complex projects coordinating both technical staff and non-technical teams.
Agencies will line up around the block in fancy suits for your million dollar flagship projects, but not every project has a big budget, but that doesn’t mean it’s not critically important to you.
Our process is flexible by design, Launch Theory is here when you need us, to support you in the way you need. We’ve found that when you see, over and over again, how reliable, fast and professional we are at fixing all the little things, you’ll realize you’d never trust anyone else with the big things.
Try calling other agencies when you forgot how to delete that blue thing on the homepage or you can’t remember your site password…and their phone will ring and ring, or worse, they start a meter running the moment they pick it up, adding dollars to your monthly “Partnership invoice”.
I hate that. I wouldn’t want that for myself and so we’ll never treat you that way.
We are all human. Sometimes we forget how to do something. Sometimes you just have a quick question, and when you do, we want to hear it. Helping you is ultimately our primary goal. Want to dive into the details? Great, we’ll geek out with you. Shoot me an email. Call my cell phone. (which you will have) Some of our most spectacular projects have come out of “What if” brainstorming.
We believe and operate as if we are all in this together, as if we are one team and that is likely why 90% of our business comes from referrals. Once you’ve worked with us, you’ll find that we’re not just developers—we’re your true partners in building something great. ” – Greg Stout
Empathy+ Transparency
We operate with uncompromising openness, refreshing honesty, and a profound understanding of your institutional needs and perspectives. We share everything—not just the wins and successes, but also the challenges and setbacks—always explaining the strategic reasoning behind our recommendations.
We’re relentless in maintaining transparent communication about financials, project timelines, and processes, leaving nothing hidden or obscured. This transparency fosters an environment of trust and true collaboration that allows us to continually create more positive, effective working relationships.
By living these values daily, we establish the bedrock of trust that drives innovation and delivers exceptional outcomes that benefit us both.
Radical Transparency in Pricing and Process
"Founder's Insights"“ You don’t have to be a mechanic to buy a car.
You don’t need to be a programmer to understand the project you are paying for!
It’s true that the work we do is complex… and some agencies hide behind that complexity, utilizing convoluted technical babble or outright declaring “it’s just too complicated for you to understand”. They do this to shut you out of your own project so they can hide staff changes, offshore developers, incompetence or shoddy intern code.
At Launch Theory, we have found that when we explain our process and the details, together we will brainstorm better outcomes. We will always take the time to help you understand exactly what we are doing and why.
You deserve that.
We don’t have any strategic reseller agreements with any product or hosting companies, because that could influence our recommendations and we won’t work that way.
If you’re interested in getting a DXP, CRM, CDP, or security solution, or have one you’re struggling with, we are happy to agnostically help you evaluate it, fix it or replace it. We do this frequently and can handle your nerd issues no matter what you’ve got.
Our only incentives come from you, our partner, and we intend to keep it that way. If we make a product recommendation to you or an evaluation for you, you know that you can trust our unbiased recommendation.
If you want help, we’ll even help you with the purchase process, we just won’t sell it to you.
Our integrity is everything.
Our pricing model is always transparent and our project structures are flexible, allowing you to budget effectively and adjust our work to meet naturally evolving requirements without feeling punished by change orders.
We offer both fixed statements of work or flexible blocks of hours for tasks where the full project scope is unclear or involves supporting a list of to be defined small or unrelated technical issues over a period of time.
If your project is outlined but not fully figured out yet, we can provide high and low estimates, to give you a range of what you can expect. As we move forward, we’ll have Gate Review meetings at each stage to refine the budget collaboratively with you, ensuring you control your investment. No surprises. No mysteries.
Oh, and unlike other agencies, our current hourly rate is always public. ($170/hour) ” – Greg Stout
Experience and Expertise Count
Extraordinary work can only come from the hands of truly exceptional people. At Launch Theory, we’re selective—inviting only the most talented professionals to join our entirely US-based team.
Our development and technical team possesses uncommonly deep knowledge across the technology stack, enabling us to create and implement sophisticated solutions that others simply cannot.
We never offshore our work, and you’ll personally know everyone working on your team by name—because relationships matter.
It's our people...
"Founder's Insights"“ Extraordinary work comes from the hands of exceptional people. Launch Theory only invites the most talented professionals to join our entirely US-based team. We never offshore our work, and you’ll personally know everyone on your team.
We hire only the best people, who we find through an exhaustive search and hiring process.
For every hire I personally review approximately 1000 resumes, conduct written interviews with about 60 people, and perform technical interviews on about a dozen people. A single hire takes approximately 90 hours of my time.
This might sound like a crazy process to go through, but it’s not. Because once I find that person, they will never leave.Developers who join Launch Theory are dedicated to our mission, are excited about the honest open way we operate, and want the opportunity to spend their lives doing the kind of work Launch Theory does.
We give them great pay, incredible benefits, and the confidence of knowing everyone on their team is an A player.
For people who have made a career out of development, being able to work on a team of all A players is their lifetime goal, and only Launch Theory provides that.
We need to always stay at the cutting edge of web development technology. Our self motivated growth-oriented developers actively improve their existing skills and constantly explore new ones. This dedication ensures that the latest tools and practices will always be considered when planning your project.We take immense pride in the supportive and caring company culture we have created. We treat all team members with respect, offering flexibility in work hours and location. We know that happy teams lead to satisfied clients.
Our system works.In an industry with a 13.2% turnover rate and an average median employee tenure of 1.5 years, Launch Theory has maintained a near-zero turnover rate for the past decade.
At Launch Theory, the team you work with today will be the team that you work with next year and the year after that.
You will know your developers by name. They will chat with you about the technical details of every project you’ve worked on together over the years, and as we all know, teams that work together consistently always become more efficient.
With every Launch Theory project, your team will become more efficient, your communication will become more shorthand, and you’ll reap the benefits in both saved time and saved money.” – Greg Stout
Partnerships
Launch Theory partners with industry-leading technology companies to provide cutting-edge solutions and elevate your digital capabilities. Our strategic alliances ensure your access to the best tools and expertise to stay ahead in a competitive landscape.


